Cassandra N. Migliore

Digital marketing and AI innovation director with ~10 years in digital marketing and 9 years leading remote teams. Owns paid media, ecommerce, SEO, analytics, and conversion tracking while building AI-enabled operational tools, dashboards, data hubs, and customer-facing products. Founder of Tutor Academy, a portfolio of AI-powered learning products taken from concept to launch and monetization.

AI product strategy · Prompt architecture & prompt engineering · Workflow and agent design · Rapid prototyping · Experimentation & iteration · Automation architecture · Systems thinking · Data cleanup & centralized data hubs · Internal tooling & dashboards · Project-management infrastructure · Paid media & budget ownership · SEO / SEM / AEO · Ecommerce & platform migration · Analytics & conversion tracking · Lifecycle & email marketing · Content operations · Remote team leadership (9 years) · Product operations · Cross-functional coordination · Stakeholder & executive reporting · Mobile UX & portfolio strategy

1. Director of Digital Marketing & AI Innovation — Rembrandt Charms

   March 2026 — Present

   Buffalo, NY (Remote) · B2B Rembrandt Charms · B2C Precious Charms

   • Owns paid media, organic social, email, ecommerce, SEO, analytics, conversion tracking, content operations, and digital customer experience strategy across B2B and B2C brands.
   • Builds AI-enabled operational tools — reporting dashboards, content systems, annual-review workflows, retailer data hubs, and project-management infrastructure — using Lovable and connected platforms.
   • Cleaned and operationalized approximately five years of retailer and business data through surveys, automation, and centralized data hubs.
   • Rebuilt or directed website and custom jewelry-builder experiences.
   • Leads ecommerce modernization, including Miva-to-Shopify migration planning and platform integrations.
   • Directs strategy, workflows, team coordination, approvals, budgets, campaign calendars, reporting, and executive next-step recommendations.

2. Founder & AI Product Builder — Tutor Academy

   Present

   Buffalo, NY (Remote)

   • Created nine interconnected AI-powered learning products plus The Tutor hub, each with its own brand system, mobile UX, and content engine.
   • Owns product strategy, monetization, analytics, universal authentication, App Store readiness, and portfolio operations.
   • Designed centralized management, automated audits, test-user QA, publishing workflows, SEO/AEO content systems, and social automation.
   • Directs the full lifecycle: problem and concept, requirements, prompt architecture, UX, build iteration, testing, launch, monetization, and optimization.

3. Head of Digital Marketing — Ascend Digital Agency

   October 2023 — July 2025

   New York

   • Developed and executed Google Ads and Microsoft Ads campaigns across 35+ accounts, optimizing performance and spend efficiency.
   • Analyzed performance in Google Analytics to drive strategic adjustments and reporting.
   • Aligned digital advertising strategy with broader marketing objectives and brand messaging.
   • Rebuilt the conversion tracking process end to end — diagnosed the root causes of tracking failures, corrected reporting discrepancies, and implemented a measurement system leaders could rely on.
   • Identified competitor terms as a primary source of wasted spend and unqualified leads, then built a custom script that automatically negates competitor and irrelevant terms based on a scoring system.

4. Manager of Digital Marketing — Digital Hyve

   July 2022 — September 2023

   New York

   • Led and mentored a marketing team of 8, increasing output by 30% and team satisfaction by 60%.
   • Managed a $4M+ marketing budget, optimizing allocation across platforms.
   • Led multi-platform paid media across Google, Facebook, Instagram, and TikTok.
   • Used Google Data Studio and Datorama to measure and refine campaign performance.
   • Built and executed the strategic marketing plan for Excellus Blue Cross Blue Shield, driving a 45% revenue increase within one quarter.
   • Improved team efficiency through automation — scripts, Google Rules, budget optimizations, and offline editors.

5. Digital Marketing Manager — FARM

   June 2021 — June 2022

   Buffalo, NY

   • Led client engagements across tech, finance, and automotive, consulting on website architecture, content strategy, and social campaigns.
   • Ran advanced SEM testing and data analysis across Google Ads and Microsoft Ads.
   • Managed end-to-end email marketing — creation, deployment, and segmentation — in Mailchimp, Salesforce, and Litmus.
   • Rebuilt the agency's digital practice, hiring a new digital team and increasing digital marketing performance by 200% within six months for a traditionally offline agency.
   • Developed automated data reporting systems that improved reporting speed and accuracy for internal teams and clients.

6. Director of Community and Business Development — braidbabes

   July 2018 — November 2021

   Buffalo, NY

   • Helped scale a mobile hair braiding business from Western New York into Tennessee and North Carolina.
   • Built local partnerships and social campaigns supporting events averaging 50 attendees.
   • Led and coordinated a team of 30 braiders for high-profile events.
   • Negotiated long-term brand partnerships and revenue-generating contracts with the Buffalo Bills and Buffalo Sabres.
   • Drove a consistent 30% monthly revenue increase over four months.

7. Senior Advisory Lead & Account Manager — StandOut Advertising

   August 2020 — June 2021

   Buffalo, NY

   • Built paid and organic social strategy for New York State's leading mortgage banker under strict regulatory compliance.
   • Managed and moderated 50+ corporate Facebook pages, implementing systems for handling online feedback.
   • Directed social and paid search campaigns from development through execution for a diverse client base.

8. Account Manager, Market Lead — Upstate New York — Inspira Marketing Group (on behalf of Diageo)

   October 2016 — July 2020

   Buffalo, NY

   • Managed brand presence for 40+ food and beverage accounts including Ketel One, Crown Royal, Don Julio, Johnnie Walker, and Smirnoff.
   • Led an 11-member sales team driving lead generation and market expansion for premium spirits brands.
   • Designed and executed field marketing campaigns and brand activations with client stakeholders.
   • Increased consumer awareness 43% across managed accounts in the first two years.
   • Grew five business social channels from 0 to 5,500 followers in one year.
   • Led the Purple Bag Project, distributing 500+ supply bags to active overseas veterans.
   • Achieved a 53% increase in market visibility for Don Julio in year three.

The Tutor · Astro Tutor · Tarot Tutor · Kitchen Tutor · Technology Tutor · Fitness Tutor · Nutrition Tutor · Fantasy Tutor · Trend Tutor

Lovable · Supabase · Zapier · Dynamics / OData · RevenueCat · Shopify · Miva · Sendlane · Mailchimp · Salesforce · Litmus · GA4 · Google Tag Manager · Google Search Console · Google Data Studio · Datorama · Google Ads · Microsoft Ads · Meta · TikTok · LinkedIn · YouTube · ElevenLabs · Shotstack · AI content & audit workflows

• Bachelor of Arts — Psychology, Sociology & English — Canisius College, Buffalo, NY, 2015
• Google Data Analytics Certified — Google
• Google Ads Certified — Google
• Facebook Ads Certified — Meta
• Certified Fitness Trainer
• Yoga Instructor
• Hypnotherapy / NLP Specialist